STUDIES
We have extensive experience in all kinds of classical methodology. Likewise, our company is in a constant process of evolution, analyzing and implementing new research methods or evolving existing ones.
Qualitative methodology
Exploratory phase in an unknown terrain where an in-depth understanding is necessary, dealing with phenomena influenced by a large number of factors.
Group meetings
Also known as Focus Groups or discussion forums, are conducted in both a traditional setting and in a Word Café format guided by a moderator.
In-depth interviews
Structured, with both questions and their order defined. Semi-structured or focused, with a more flexible order and questions.
Mixed methodology
Techniques applicable to both methodologies include various variants of Mystery Shopping.
Mistery Shopper
While it provides quantitative results, it has a mixed qualitative and quantitative approach. In addition to the traditional Mystery Shopper method, we have also developed the Spy Group study, which involves infiltrating group meetings such as the Word Café.
Quantitative methodology
In addition to understanding the opinions and behaviors of the study population, it allows for quantification and extrapolation to the rest of the represented population.
Personal interviews
Face-to-face interviews, both at homes and on the streets, telephone interviews, etc.
Products’ test
Through both Hall Test (with on-site or pre-captured recruitment) or in homes, Vox Populi rooms and shopping centers.
Audits
Audits in large stores, shopping centers, and small businesses.
Other services
We have extensive experience in all kinds of classical methodology. Likewise, our company is in a constant process of evolution, analyzing and implementing new research methods or evolving existing ones.
CONSULTANCY
We aim to understand your needs and products thoroughly to provide the most beneficial approach for your company.
FIELDWORK NETWORK
Our highly engaged and qualified staff in studies is one of our main differentiators.
VOX POPULI FACILITIES
Exclusive rooms for our clients’ use, for Hall-Test, in-depth interviews, Focus Groups, and more.
