SERVICES

STUDIES

We have extensive experience in all kinds of classical methodology. Likewise, our company is in a constant process of evolution, analyzing and implementing new research methods or evolving existing ones.

Qualitative methodology

Exploratory phase in an unknown terrain where an in-depth understanding is necessary, dealing with phenomena influenced by a large number of factors.

Group meetings

Also known as Focus Groups or discussion forums, are conducted in both a traditional setting and in a Word Café format guided by a moderator.

In-depth interviews

Structured, with both questions and their order defined. Semi-structured or focused, with a more flexible order and questions.

Mixed methodology

Techniques applicable to both methodologies include various variants of Mystery Shopping.

Misterys

While it provides quantitative results, it has a mixed qualitative and quantitative approach. In addition to the traditional Mystery Shopper method, we have also developed the Spy Group study, which involves infiltrating group meetings such as the Word Café.

Quantitative methodology

In addition to understanding the opinions and behaviors of the study population, it allows for quantification and extrapolation to the rest of the represented population.

Personal interviews

Face-to-face interviews, both at homes and on the streets, telephone interviews, etc.

Products’ test

Through both Hall Test (with on-site or pre-captured recruitment) or in homes and shopping centers.

Audits

Audits in large stores, shopping centers, and small businesses.

Other services

We have extensive experience in all kinds of classical methodology. Likewise, our company is in a constant process of evolution, analyzing and implementing new research methods or evolving existing ones.

CONSULTANCY

We aim to thoroughly understand your needs and products to provide the most beneficial approach for your company.

FIELDWORK NETWORK

Our highly engaged and qualified staff in studies is one of our main differences.

VOX POPULI ROOMS

Exclusive rooms for our clients for Hall-Tests, in-depth interviews, Focus Groups, etc.

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